Monique van heist founded her label 'moniquevanheist' in 2004 and has been working succesfully on developing the label on an international level. in May 2009 moniquevanheist launched the project 'hellofashion' , in which she challenges the fashion system by keeping every new product on the market for an indefinite period of time. hello fashion will grow over the next 10 years and will develop in to timeline of moniquevanheist's label. moniquevanheist won the 2008 mercedes benz dutch fashion awards, currently has 12 points of sale in the netherlands, belgium and ireland and will present her label again in Paris in March 2010.
